La Vida Rica: The Latina’s Guide to Success by Yrma Rico and Nancy Garascia ($18.95 McGraw-Hill 218 pp. Hardcover)
Yrma Rico started out as a migrant farm worker picking fruit in the California sun and made it to the executive suite as co-founder of the multi-million dollar media company Entravision. “But luck had nothing to do with it,” she writes, “From childhood, my thought was always that I could do better than I was doing.
Using anecdotes from her own life and an enthusiasm that blazes off the page, Rico lays out a series of realistic steps and techniques to help ambitious Latinas manage their careers, money and families, and achieve dreams, whatever they may be.
Whether you’re living paycheck to paycheck, or stuck in a job you can’t stand just to pay the bills, whether you’ve hit the glass ceiling or if your dream house remains an impossible dream, this book will help you get to the next level.
Many Latinas are taught to put family first, and Rico addresses this in a section describing the unique “roadblocks” Latinas face in trying to achieve success and how to overcome them. She provides examples on how to turn culture into an asset in the workplace, and how to give back to the community.
This is not a platitude-filled self-help book – there is a treasure trove of real-life techniques and solutions to handle real world situations in and out of the workplace, from someone who has used them and succeeded. By the time you finish this, you’ll want to conquer the world.