Watercooler Booksignings Have Booksellers Protesting
In an effort to reach book buyers who wouldn't attend a 7 p.m. reading at their local bookstore, and those who rarely go to bookstores at all, publishers have come up with a new marketing strategy: The Corporate Book signing. Authors are being booked to read and sign their new books in corporate conference rooms, lounges and auditoriums across the country. Starbucks headquarters, Google in New York and many other companies bring in authors who read, and their books.
Sounds great all-around except for one thing: bookstores don't like the competition.